Google's "Hummingbird algorithm"

Hello everyone.......
On the occasion of their 15th birthday Google gave a shiny  and pleasant surprise to all us and the surprising gift name is the "Hummingbird" .this is the latest update Google's search algorithm . this recently overhaul algorithm affects so many things in Searching .Its main aim to overcome "fluff" that are created solely for nabbing search engine optimization and it provide better, filtered and higher quality results.

How Hummingbird update works :-

The new Hummingbird update algorithm works in two ways First, It will not work on the traditional keyword searching in which we typed particular keyword and on the basis of these keyword the Google displayed its result , in this new update algorithm the Google uses conversational search to proved the better results to user. it will point to for what the user is looking for. It also displays search content right on the search pages themselves, which makes it easier for users to find the information they need.

Kenneth Wisnefski, President and CEO of WebiMax said, the main reason behind to create this Google update algorithm is to provide more frequently search result with better quality content . For example you want to search something and type in Google's search box "buy jewellery of pure gold with good design" then tradition search engine might search for particular keywords related to typed line by you say 'jewellery', 'buy' keywords  it will use.  

But Hummingbird help Google to understand the meaning of this line and words to deliver the best results.