What is RSS and importance in SEO ?

What is RSS?

RSS (Rich Site Summary dubbed in “Really Simple Syndication”) is very simple way to provide the all updated content of useful information to user .RSS allows syndicating site content. RSS is a slightly different format from original site for delivering regularly up to date content.RSS is written in XML. Now a time many sites related to news, weblogs and so many educational sites syndicate their content as RSS Feed for users.

RSS maintain the contents of the sites as the notifications which are regularly updated in a standard manner. This list of notification is known as “RSS Feed” many users which are interested to read updated information can check this list.

What information does RSS provide?

RSS provides all information by their notifications. Notifications are arranged in newest to oldest content. So it’s very easy to get latest update about site content. Each notification simply having a title along with a description and a link which go to the main web site. Sometime this description may be full information which u wants to read.

Importance of RSS Feed in SEO

RSS is very important technique for SEO purpose. Success and failure of any site is depend on the number traffic coming on the website.

RSS feed totally new way to acquiring traffic to website and making unique visitor which is very worth full for websites value and for the Google’s eyes point of view. By using RSS feeds u can attract and make them on your site regular by publishing updated content automatically at one place users don’t need  to revisit are main page again and again RSS feed update the any change we made in are main site. So this is such a very good time saving and short way to get latest data and stay tuned with site.

So RSS is much worth full for traffic generation and for getting back linking which can improve the page rank as well as reputation on search engine’s point of view.        

What is link building, inbound and outbound links....

Link building:

Search engine crawl the web for find the relevant results and linking play the roles like streets between pages. By considering and analysis’s of these links crawler  of search engine’s discover which pages are relevant and related to each other and in what ways. Linking as a vote for a site which is considered by search engine for find out best site among huge pages and normally search engine have more focus on the site which have more linking and more traffic .so in SEO purpose linking building is a very critical and most powerful task to promote the site and get high rank on search result pages. Here in the following figure shown the link popularity need into Google’s ranking algorithm according to SEOmoz’s 72 SEOs survey

There are mostly two types of links:

1.     Inbound links. 

2.     Out bound links.

1. Inbound links are back links that are placed on the other website and they points towards our website means that your website has its links on other websites. These links are known as back linking. Ii is very important for are site because Google and other search engine consider the back linking for relevancy and importance while 
 

2. Outbound links are links that are present on our website and points towards other website. It is always better to have more number of inbound links and less of outbound ones.     

Google's "Hummingbird algorithm"

Hello everyone.......
On the occasion of their 15th birthday Google gave a shiny  and pleasant surprise to all us and the surprising gift name is the "Hummingbird" .this is the latest update Google's search algorithm . this recently overhaul algorithm affects so many things in Searching .Its main aim to overcome "fluff" that are created solely for nabbing search engine optimization and it provide better, filtered and higher quality results.

How Hummingbird update works :-

The new Hummingbird update algorithm works in two ways First, It will not work on the traditional keyword searching in which we typed particular keyword and on the basis of these keyword the Google displayed its result , in this new update algorithm the Google uses conversational search to proved the better results to user. it will point to for what the user is looking for. It also displays search content right on the search pages themselves, which makes it easier for users to find the information they need.

Kenneth Wisnefski, President and CEO of WebiMax said, the main reason behind to create this Google update algorithm is to provide more frequently search result with better quality content . For example you want to search something and type in Google's search box "buy jewellery of pure gold with good design" then tradition search engine might search for particular keywords related to typed line by you say 'jewellery', 'buy' keywords  it will use.  

But Hummingbird help Google to understand the meaning of this line and words to deliver the best results.  

     

Working of Search Engine

In daily life we use many times various type of Search engines for example Google, Yahoo, Bing etc. for getting or fetching data from the huge internet. Now a days public become more advance so gain the knowledge like to go on net and use search engines as per as their requirement. Google is the most famous search engine of the world.

this post is all about the search engine process. Here i will tell u that how does search engine perform the searching results.    

1.Web Crawling : Search engine store the information about the web pages of a particular site like title, keywords, description etc. for store in its database or indexed it. Search engine directly retrieve this information from the HTML coding where information stores Crawler visits every page of the site and retrieve  this information in its database.
Whenever user type any query in the search engine then simply crawler first search the indexed pages if the relevant page available then it directly show in search result otherwise crawler crawl the information from web pages HTML coding.
    
2.Indexing : Indexing is the process of arranging the website's introductory information in the huge database of the search engine . first, crawler visit the site's html part then retrieve the information of meta tags ,meta keywords, title description and put into the database for latter use.when user type the query into search engine it shows the results from the Indexed pages which are best relevant

Introduction of SEO

Q: What is a Search Engine?

Ans: Search engine is a special web page on which we can search anything whatever we want. First we type query in the search block then according to numeric calculation it provide the search results as per as SERP. Following are the best search engines they have their own search algorithm which is unique.

• Google

• Yahoo

• Bing

Q: Tell me something about Google.

Ans: Google is the world’s largest and renowned search engine. Incorporating about 66.8% of market share. It was introduced in 1998 by students of Stanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Besides Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.

Q: Define SEO?

Ans: SEO is the abbreviated form of “Search Engine Optimization”. It is the collection of techniques and processes that helps website to enhance their appearance or visibility on top in SERPs (Search Engine Result Pages). SEO is the art of promoting the sites for achieve this we use some modification in the site contents and make well looking site. 

SEO Important Questions and Answer

Q: What are the aspects in SEO?

Ans: The main aspect of SEO is divided into two classes: SEO On-Page and SEO Off-Page.

SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.

SEO Off-Page aspect is Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.

Q: Explain distinct types of SEO practice?

Ans: Two types of SEO are being sported in practice -

1. On-Page SEO            2. Off-Page SEO.

On-Page SEO is the process of optimizing a website in which we optimize the site by doing on-site work such as writing content, title, description, ALT tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.

 Off-page SEO is the method of earning back links from other websites in order to enhance the ranking of the site. This method includes various method of SEO including Directory submission , Social Bookmarking, Blog posting, forum, article submission, Press release submission, classified and miscellaneous.

Q: What are the different techniques used in Off Page SEO?

Ans: There are lots of techniques used in Off-page SEO work. Major Techniques are:

• Directory Submission

• Social Bookmarking

• Blog Post

• Article Post

• Press Release Submission

• Forum Posting

• Yahoo Answer

• Blog Comment

• Deep link Directory Submission

• Regional Directory Submission and all that.

 Q: Define blog, article & press release?

Ans:  Blog is an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.

Articles are concerned with a specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written  by a third party or expert of any specific field.

Press Release is related to a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.

Q: What are Meta Tags?

Ans: HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.

Example: 

<head>

<title>Not considered as Meta Tag, even required anyway</title>

<meta name=”description” content=”Write your description here” />

<meta name=”keywords” content=”Write your keyword here” />

</head>

Q: Define ALT tag?

Ans: The ALT attribute also called as ALT tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of ALT tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it, such as in case of a slow connection and an error occurred in the source attribute.

For example, the HTML for this image will appear something like this:

<img alt=”you can define at tag just below the input box of image title while uploading or editing an image.” src=”<http://www.webgranth.com/wp-content/uploads/2013/07/Alt tag.jpg”>

Q: Difference between keyword & keyword phrase?

Ans: keyword  term is basically concerned with a one-word term,

       keyword phrase  considered as employment of two or more words combination. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

Q: How can you achieve Google Page Rank?

Ans: Generally, Google Page Rank is based on inbound links, therefore, the more backlinks you congregate higher your page rank will be. Also, it is influenced by rank of a page which is linked to you. One other thing to consider is that the older your website will be, it will be more favorable and trusted by Google. Google rewards those websites who incorporate lots of pages, tons of incoming link and also healthy quantity of internal links to other pages within the site. In respect of SEO projects, it is relatively not so significant but delivers a picture about work to perform towards earning inbound links.

Q: Why the Title Tag in Website is valuable?

Ans: In our SEO efforts Title Tags are very earnest. It is highly recommended to include a Unique Title that exactly says about the contents sits on that page. It is valuable because this is a thing which appears in the search engine result section and tells the user & search engine, what is on this page.

Q: How Keywords are implemented for optimization?

Ans: The best way to opt and implement keywords is to designate those keywords which are popular, relevant to our content, comprises high search volume and effective. Stuffing and other employment of keywords must be avoided. In order to get best result and effect, our pages shouldn’t contain a keyword density more than 3-4%. Including keywords in title and description is highly recommended.

Q: What is cloaking?

Ans: Cloaking is a technique which is used in Black Hat SEO that enables to create two distinct pages where the page content being presented to search engine spider is different from that which is being presented to the user’s browser. These techniques do not come under the guidelines of search engines.

Q: Do you know about Blog Flipping?

Ans: Blog Flipping is the practice for sale a blog when it becomes famous and popular as well as driving healthy amount of traffic.

Q: What do you know about White Hat SEO?

Ans: In White hat SEO for promoting the sites and getting the traffic on website we follow the rule and guideline of search engine with legally activities .

·         Unique content writing

·         Make site easy to navigate

·         Descriptive keywords and title tag

Q: What do you know about Black Hat SEO?

Ans: In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.

The methods which are implemented and acceptable according to search engine guidelines are White Hat SEO, on the other hand, the method which are less acceptable or instructed to avoid in search engine guidelines are “Black Hat SEO”

Q: What do you know about Grey Hat SEO?

Ans: this type of SEO technique is the combination of White and black hat SEO means for some time we follow the search engine rules or regulations and break the search engine rules (Illegal Activity) 

Q: Can you tell me some Black Hat SEO techniques?

Ans: Some Black Hat SEO techniques are:

• Keyword Stuffing

• Cloaking

• Doorway Pages or Gateway Pages

• Link Farming

• Hidden Text, etc.

Q: What things are significant in organically ranking a website?

Ans:  Basically there are various things that are being employed for organically ranking a website which can be classified in 3 distinct categories:

• Website content: It must be quality and unique content as well as most be well optimized and well structured.

• Website structure: This includes TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.

• Back links: You can create a link to anywhere but prior to this it is obvious to ensure for relevant site and healthy link.

Q: What steps would you follow to optimize a website?

Ans: These are following steps to be followed while optimizing a website:

• First of all we will interview webmaster or website owner to congregate relevant information, goals and website’s purpose.

• Performing keyword analysis and find out the best search volume keywords that should be incorporated into the website as well as individual pages of the website.

• Analyzing the content of website in order to ensure usage of content relevant keywords and phrases. This comprises titles, “alt” attributes and META tags (Meta Title, Meta description & Meta Keyword).

• Target & implementing keywords as H1, H2 & so on relevant to the site and its content.

• Analyzing website navigation.

• Ensuring the robots.txt file and sitemap existence as well as check their efficiency.

• If required, making recommendations for modifications in website as well as its each and every page and so on…..

Q: What is considered as more significant – Creating great content or building back links?

Ans: Both are obvious. Creating quality content is considered as the first element responsible for ranking as well as building back links is useful to build authority to a site as well as coined as a metric for ranking well.

Q: What will be your step when the company website you are working with wish to migrate it’s all content to a new domain?

Ans: First of all I would update the previous website with a permanent redirect to new page for each and every page. Later eradicate previous content from search engines in the context of avoiding duplicate content issues.

Q: What’s your opinion about link buying?

Ans: Generally I avoid this practice. Though other means of paid marketing are also available. The process of link buying is not liked by search engines. It doesn’t come under the guidelines of search engine.

Q: Can you establish a difference between SEM and SEO?

Ans: SEO is a set of processes to get our website or pages appear in the search engine result page. On the other hand SEM is search engine marketing being used in practice to purchase advertising space in the search engine page result.

Q: What strategies would you implement for back links?

Ans: I would request for back links to a competitor’s relevant website as well as a provide reciprocal link if required. In addition, I would attempt to submit a press release, article submission, blog submission and other aspects of off-page SEO to most relevant and quality sites.

Q: What do you think about social media in SEO strategy?

Ans: Social networking websites are considered as social media which is very effective and robust for viral marketing. Viral marketing has proven as a very powerful resource, in the case if our content is unique, attractive and appealing. Some media Site:

• Facebook

• Twitter

• Linkedin

• Myspace

• Digg

• Youtube

• Myspace, etc.

Q: In order to prevent penalty, what things you shouldn’t perform to increase ranking?

Ans: I would discard links from those websites which is supposed to act as link farm as well as poor quality sites which have low page rank. Ensure that our site must contain unique and quality content without keyword stuffing. Also, I used to avoid any practices of ‘spam’ which include certain affiliate advertising websites, unsolicited e-mail campaigns etc.

Q: What mistakes you should avoid while optimizing the website?

Ans: The main mistakes that should be avoided are filling keywords in webpage, employing identical anchor text for link building, keyword stuffing, getting low quality backlinks etc.