Q: What are the aspects in SEO?
Ans: The main aspect of SEO is divided into two
classes: SEO On-Page and SEO Off-Page.
SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.
SEO Off-Page aspect is Keyword Research, unique and quality content, link
building through Blog Comments, Blog Posting, Article submission, Press
Release, Classified posting, Forum posting.
Q: Explain distinct types of SEO practice?
Ans:
Two types of SEO are being sported in practice -
1.
On-Page SEO
2. Off-Page SEO.
On-Page SEO is the process of optimizing a website in which we optimize the site by doing on-site work such as writing content, title, description, ALT tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.
Off-page
SEO is the method of earning back links
from other websites in order to enhance the ranking of the site. This method
includes various method of SEO including Directory submission , Social
Bookmarking, Blog posting, forum, article submission, Press release submission,
classified and miscellaneous.
Q: What are the different techniques used in Off Page SEO?
Ans:
There are lots of techniques used in Off-page SEO work. Major Techniques are:
- Directory Submission
- Social Bookmarking
- Blog Post
- Article Post
- Press Release Submission
- Forum Posting
- Yahoo Answer
- Blog Comment
- Deep link Directory Submission
- Regional Directory Submission and all that.
Q:
Define blog, article & press release?
Ans:
Blog is an information or discussion published on
website or World Wide Web incorporating distinct entries called as posts.
Basically, the blog is referred as everything thing where you can include
others too. It is more individual in contrast to article and press release. It
is also considered as very personal in subject to both style and comprised
ideas and information and can be written in the way just like you may talk to
your readers. It is also called Web diary or Online Diary.
Articles are concerned with a specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written by a third party or expert of any specific field.
Press Release is related to a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.
Q: What are Meta Tags?
Ans: HTML meta tags are usually referred as
tags of page data which sits between opening and closing head tags of a
document’s HTML code. Actually these are hidden keywords who sits in the
code. These are invisible to visitors but are visible and readable by Search
Engines.
Example:
<head>
<title>Not considered as Meta Tag, even
required anyway</title>
<meta name=”description” content=”Write
your description here” />
<meta name=”keywords” content=”Write your
keyword here” />
</head>
Q: Define ALT tag?
Ans: The ALT attribute also called as ALT tag are
employed in XHTML and HTML documents in context of defining alternative text
that is supposed to be rendered when the element can’t be rendered to which it
is applied. One great feature of ALT tag is that it is readable to ‘screen
reader’ which is a software by means of which a blind person can hear this. In
addition, it delivers alternative information for an image due to some specific
reason a user can’t view it, such as in case of a slow connection and an error
occurred in the source attribute.
For example, the HTML for this image will appear
something like this:
<img alt=”you can define at tag just below
the input box of image title while uploading or editing an image.”
src=”<http://www.webgranth.com/wp-content/uploads/2013/07/Alt tag.jpg”>
Q: Difference between keyword & keyword
phrase?
Ans:
keyword term is basically concerned with a one-word term,
keyword phrase considered as
employment of two or more words combination. Therefore, it is very confounded
to get high ranking in account of one-word keyword term until the one-word
keyword has little online competition. Therefore, this practice is not
encouraged to employ. In order to drive more traffic and top ranking in SERP it
is recommended to employ keyword phrase.
Q: How can you achieve Google Page Rank?
Ans: Generally, Google Page Rank is based on
inbound links, therefore, the more backlinks you congregate higher your page
rank will be. Also, it is influenced by rank of a page which is linked to you.
One other thing to consider is that the older your website will be, it will be
more favorable and trusted by Google. Google rewards those websites who
incorporate lots of pages, tons of incoming link and also healthy quantity of
internal links to other pages within the site. In respect of SEO projects, it
is relatively not so significant but delivers a picture about work to perform
towards earning inbound links.
Q: Why the Title Tag in Website is valuable?
Ans: In our SEO efforts Title Tags are very
earnest. It is highly recommended to include a Unique Title that exactly says
about the contents sits on that page. It is valuable because this is a thing
which appears in the search engine result section and tells the user &
search engine, what is on this page.
Q: How Keywords are implemented for optimization?
Ans: The best way to opt and implement keywords
is to designate those keywords which are popular, relevant to our content,
comprises high search volume and effective. Stuffing and other employment of
keywords must be avoided. In order to get best result and effect, our pages
shouldn’t contain a keyword density more than 3-4%. Including keywords in title
and description is highly recommended.
Q: What is cloaking?
Ans: Cloaking is a technique which is used in
Black Hat SEO that enables to create two distinct pages where the page content
being presented to search engine spider is different from that which is being
presented to the user’s browser. These techniques do not come under the
guidelines of search engines.
Q: Do you know about Blog Flipping?
Ans: Blog Flipping is the practice for sale a
blog when it becomes famous and popular as well as driving healthy amount of
traffic.
Q: What do you know about White Hat SEO?
Ans: In White
hat SEO for promoting the sites and getting the traffic on website we follow
the rule and guideline of search engine with legally activities .
·
Unique content writing
·
Make site easy to navigate
·
Descriptive keywords and title
tag
Q: What do you know about Black Hat SEO?
Ans: In order to attain High Ranking in search
engine result page, websites go for various methods and techniques which are
characterized by two categories.
The methods which are implemented and acceptable
according to search engine guidelines are White Hat SEO, on the other hand, the
method which are less acceptable or instructed to avoid in search engine
guidelines are “Black Hat SEO”
Q: What do you know about Grey Hat SEO?
Ans: this
type of SEO technique is the combination of White and black hat SEO means for
some time we follow the search engine rules or regulations and break the search
engine rules (Illegal Activity)
Q: Can you tell me some Black Hat SEO techniques?
Ans:
Some Black Hat SEO techniques are:
- Keyword Stuffing
- Cloaking
- Doorway Pages or Gateway Pages
- Link Farming
- Hidden Text, etc.
Q:
What things are significant in organically ranking a website?
Ans:
Basically there are various things that are being employed for
organically ranking a website which can be classified in 3 distinct categories:
- Website content: It must be quality and unique content as well as most be well optimized and well structured.
- Website structure: This includes TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.
- Back links: You can create a link to anywhere but prior to this it is obvious to ensure for relevant site and healthy link.
Q:
What steps would you follow to optimize a website?
Ans:
These are following steps to be followed while optimizing a website:
- First of all we will interview webmaster or website owner to congregate relevant information, goals and website’s purpose.
- Performing keyword analysis and find out the best search volume keywords that should be incorporated into the website as well as individual pages of the website.
- Analyzing the content of website in order to ensure usage of content relevant keywords and phrases. This comprises titles, “alt” attributes and META tags (Meta Title, Meta description & Meta Keyword).
- Target & implementing keywords as H1, H2 & so on relevant to the site and its content.
- Analyzing website navigation.
- Ensuring the robots.txt file and sitemap existence as well as check their efficiency.
- If required, making recommendations for modifications in website as well as its each and every page and so on…..
Q: What is considered as more significant – Creating great
content or building back links?
Ans:
Both are obvious. Creating quality content is considered as the first element
responsible for ranking as well as building back links is useful to build
authority to a site as well as coined as a metric for ranking well.
Q: What will be your step when the company website you are working with wish to migrate it’s all content to a new domain?
Ans:
First of all I would update the previous website with a permanent redirect to
new page for each and every page. Later eradicate previous content from search
engines in the context of avoiding duplicate content issues.
Q: What’s your opinion about link buying?
Ans: Generally I avoid this practice. Though other
means of paid marketing are also available. The process of link buying is not
liked by search engines. It doesn’t come under the guidelines of search engine.
Q: Can you establish a difference between SEM and SEO?
Ans: SEO is a set of processes to get our website
or pages appear in the search engine result page. On the other hand SEM is
search engine marketing being used in practice to purchase advertising space in
the search engine page result.
Q: What strategies would you implement for back links?
Ans: I would request for back links to a
competitor’s relevant website as well as a provide reciprocal link if required.
In addition, I would attempt to submit a press release, article submission,
blog submission and other aspects of off-page SEO to most relevant and quality
sites.
Q: What do you think about social media in SEO
strategy?
Ans: Social networking websites are considered as
social media which is very effective and robust for viral marketing. Viral
marketing has proven as a very powerful resource, in the case if our content is
unique, attractive and appealing. Some media Site:
- Myspace
- Digg
- Youtube
- Myspace, etc.
Q:
In order to prevent penalty, what things you shouldn’t perform to increase
ranking?
Ans: I would discard links from those websites
which is supposed to act as link farm as well as poor quality sites which have
low page rank. Ensure that our site must contain unique and quality content
without keyword stuffing. Also, I used to avoid any practices of ‘spam’ which include
certain affiliate advertising websites, unsolicited e-mail campaigns etc.
Q: What mistakes you should avoid while optimizing the website?
Ans: The main mistakes that should be avoided are
filling keywords in webpage, employing identical anchor text for link building,
keyword stuffing, getting low quality backlinks etc.
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