What is RSS and importance in SEO ?

What is RSS?

RSS (Rich Site Summary dubbed in “Really Simple Syndication”) is very simple way to provide the all updated content of useful information to user .RSS allows syndicating site content. RSS is a slightly different format from original site for delivering regularly up to date content.RSS is written in XML. Now a time many sites related to news, weblogs and so many educational sites syndicate their content as RSS Feed for users.

RSS maintain the contents of the sites as the notifications which are regularly updated in a standard manner. This list of notification is known as “RSS Feed” many users which are interested to read updated information can check this list.

What information does RSS provide?

RSS provides all information by their notifications. Notifications are arranged in newest to oldest content. So it’s very easy to get latest update about site content. Each notification simply having a title along with a description and a link which go to the main web site. Sometime this description may be full information which u wants to read.

Importance of RSS Feed in SEO

RSS is very important technique for SEO purpose. Success and failure of any site is depend on the number traffic coming on the website.

RSS feed totally new way to acquiring traffic to website and making unique visitor which is very worth full for websites value and for the Google’s eyes point of view. By using RSS feeds u can attract and make them on your site regular by publishing updated content automatically at one place users don’t need  to revisit are main page again and again RSS feed update the any change we made in are main site. So this is such a very good time saving and short way to get latest data and stay tuned with site.

So RSS is much worth full for traffic generation and for getting back linking which can improve the page rank as well as reputation on search engine’s point of view.        

What is link building, inbound and outbound links....

Link building:

Search engine crawl the web for find the relevant results and linking play the roles like streets between pages. By considering and analysis’s of these links crawler  of search engine’s discover which pages are relevant and related to each other and in what ways. Linking as a vote for a site which is considered by search engine for find out best site among huge pages and normally search engine have more focus on the site which have more linking and more traffic .so in SEO purpose linking building is a very critical and most powerful task to promote the site and get high rank on search result pages. Here in the following figure shown the link popularity need into Google’s ranking algorithm according to SEOmoz’s 72 SEOs survey

There are mostly two types of links:

1.     Inbound links. 

2.     Out bound links.

1. Inbound links are back links that are placed on the other website and they points towards our website means that your website has its links on other websites. These links are known as back linking. Ii is very important for are site because Google and other search engine consider the back linking for relevancy and importance while 
 

2. Outbound links are links that are present on our website and points towards other website. It is always better to have more number of inbound links and less of outbound ones.     

Google's "Hummingbird algorithm"

Hello everyone.......
On the occasion of their 15th birthday Google gave a shiny  and pleasant surprise to all us and the surprising gift name is the "Hummingbird" .this is the latest update Google's search algorithm . this recently overhaul algorithm affects so many things in Searching .Its main aim to overcome "fluff" that are created solely for nabbing search engine optimization and it provide better, filtered and higher quality results.

How Hummingbird update works :-

The new Hummingbird update algorithm works in two ways First, It will not work on the traditional keyword searching in which we typed particular keyword and on the basis of these keyword the Google displayed its result , in this new update algorithm the Google uses conversational search to proved the better results to user. it will point to for what the user is looking for. It also displays search content right on the search pages themselves, which makes it easier for users to find the information they need.

Kenneth Wisnefski, President and CEO of WebiMax said, the main reason behind to create this Google update algorithm is to provide more frequently search result with better quality content . For example you want to search something and type in Google's search box "buy jewellery of pure gold with good design" then tradition search engine might search for particular keywords related to typed line by you say 'jewellery', 'buy' keywords  it will use.  

But Hummingbird help Google to understand the meaning of this line and words to deliver the best results.  

     

Working of Search Engine

In daily life we use many times various type of Search engines for example Google, Yahoo, Bing etc. for getting or fetching data from the huge internet. Now a days public become more advance so gain the knowledge like to go on net and use search engines as per as their requirement. Google is the most famous search engine of the world.

this post is all about the search engine process. Here i will tell u that how does search engine perform the searching results.    

1.Web Crawling : Search engine store the information about the web pages of a particular site like title, keywords, description etc. for store in its database or indexed it. Search engine directly retrieve this information from the HTML coding where information stores Crawler visits every page of the site and retrieve  this information in its database.
Whenever user type any query in the search engine then simply crawler first search the indexed pages if the relevant page available then it directly show in search result otherwise crawler crawl the information from web pages HTML coding.
    
2.Indexing : Indexing is the process of arranging the website's introductory information in the huge database of the search engine . first, crawler visit the site's html part then retrieve the information of meta tags ,meta keywords, title description and put into the database for latter use.when user type the query into search engine it shows the results from the Indexed pages which are best relevant